Why is Radaan Media. falling/rising?

As of 01-Aug, Radaan Mediaworks (I) Ltd is experiencing a decline in its stock price, currently at 3.85, which reflects a decrease of 0.15 or 3.75%. The stock has underperformed its sector by 4.45% today and has been on a consecutive downward trend for the past three days, resulting in a total decline of 6.78% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Despite a strong performance over the past year with a return of 65.24%, the company faces significant challenges, including a negative book value and high debt levels, which contribute to its weak long-term fundamental strength.
In the broader market context, Radaan Mediaworks has underperformed the benchmark Sensex, which has declined by only 1.06% over the past week, while the stock has dropped by 5.41% in the same timeframe. The stock's liquidity appears to be adequate, but the delivery volume has decreased by 16.29% against the 5-day average, indicating falling investor participation. The high percentage of pledged promoter shares, at 48.47%, adds further risk, particularly in a declining market, which may exert additional downward pressure on the stock price. Overall, while the company has shown positive returns in the long term, the current financial instability and market conditions are leading to its recent price decline.