Why is Radaan Media. falling/rising?

As of 16-Sep, Radaan Mediaworks (I) Ltd is experiencing a price increase, currently at 3.63, reflecting a change of 0.15 or 4.31% upward. The stock has shown a strong performance today, outperforming its sector by 2.75%. In terms of returns, over the past week, the stock has gained 6.14%, while it has generated a notable 42.91% return over the past year, despite a significant decline of 50.61% year-to-date. However, the company faces challenges, including a negative book value and weak long-term fundamentals, with net sales growing at only 3.64% annually and a debt-to-equity ratio averaging 0 times. Additionally, the company reported negative results in June, with the lowest PBDIT and PAT figures, which raises concerns about its financial health.
In the broader market context, the stock's recent performance contrasts with the benchmark, as the Sensex has only increased by 1.58% over the past week and 5.43% year-to-date. Despite the stock's strong short-term performance, the overall market has generated negative returns of -2.93% in the last year, highlighting the stock's ability to outperform in a challenging environment. However, the high percentage of pledged promoter shares, at 48.47%, adds risk, particularly in falling markets, which could exert additional downward pressure on the stock prices.