Why is Radaan Media. falling/rising?

As of 17-Sep, Radaan Mediaworks (I) Ltd is experiencing a decline in its stock price, currently at 3.59, reflecting a decrease of 0.04 or 1.1%. The stock's performance today is inline with its sector, but it is trading lower than the 20-day, 50-day, 100-day, and 200-day moving averages, despite being higher than the 5-day moving average. The stock has shown a negative return of 5.53% over the past month and a significant year-to-date decline of 51.16%. Although it has generated a positive return of 34.96% over the past year, this is overshadowed by poor long-term fundamentals, including a negative book value and weak growth in net sales and operating profit. Additionally, the company has reported negative results in its latest quarter, which has contributed to the stock's downward pressure.
In the broader market context, the stock's short-term performance is underwhelming compared to the benchmark, with the Sensex gaining 1.56% over the past week and 2.60% over the past month. The overall market has generated negative returns of -2.63% in the last year, yet Radaan Mediaworks has managed to outperform in that timeframe. However, the high percentage of pledged promoter shares (48.47%) adds to the risk, particularly in a declining market, which could further exert downward pressure on the stock price. The combination of falling investor participation, high debt levels, and negative quarterly results suggests a challenging environment for the stock, leading to its current decline.