Why is Radaan Media. falling/rising?

As of 18-Sep, Radaan Mediaworks (I) Ltd is experiencing a price increase, with its current price at 3.68, reflecting a change of 0.09 or 2.51% upward. The stock has outperformed its sector by 2.37% today, and it is trading higher than its 5-day and 20-day moving averages, although it remains below its longer-term moving averages. Over the past week, the stock has shown a return of +6.98%, contrasting with a -2.65% return over the last month. Despite a significant year-to-date decline of -49.93%, the stock has generated a notable return of +31.90% over the past year, indicating some resilience despite underlying weaknesses such as a negative book value and high debt levels. The recent increase in delivery volume by 54.23% suggests rising investor interest, although the company’s poor long-term growth and negative quarterly results raise concerns.
Broader market context reveals that while the stock has outperformed the broader market benchmark (BSE500), which has seen a negative return of -1.96% over the last year, the stock's performance is still overshadowed by its long-term challenges. The high percentage of pledged promoter shares (48.47%) adds a layer of risk, particularly in a declining market, which could exert downward pressure on the stock price. Overall, while the recent price increase may reflect short-term investor optimism, the fundamental weaknesses and market conditions suggest caution moving forward.