Why is Radaan Media. falling/rising?

As of 22-Sep, Radaan Mediaworks (I) Ltd is experiencing a decline in its stock price, currently at 3.56, which represents a decrease of 0.07 or 1.93%. The stock has underperformed its sector by 2.65% today and has been on a consecutive downward trend for the last two days, resulting in a total decline of 3.26% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Despite generating a return of 16.34% over the past year, the company has a negative book value and weak long-term fundamentals, with net sales growing at a mere 3.64% annually over the last five years. The recent negative financial results, including the lowest recorded PBDIT and PAT, further contribute to the stock's downward pressure.
In the broader market context, Radaan Mediaworks has shown a 2.30% increase over the past week, while the Sensex has only increased by 0.46%, indicating some relative strength in the short term. However, the stock has significantly underperformed over the past month, with a decline of 6.32% compared to a 1.05% rise in the benchmark index. The high percentage of pledged promoter shares, at 48.47%, adds to the risk, particularly in a falling market, which can exacerbate downward price movements. Overall, the combination of weak financial performance, negative investor sentiment, and high debt levels are contributing to the stock's current decline.