Why is Radaan Media. falling/rising?

As of 24-Sep, Radaan Mediaworks (I) Ltd is experiencing a decline in its stock price, currently at 3.55, which reflects a decrease of 0.02 or 0.56%. The stock has underperformed in the sector today, despite a slight outperformance of 0.96%. It is trading below all its moving averages, indicating a bearish trend. Over the past week, the stock has fallen by 1.11%, and its year-to-date performance shows a significant decline of 51.70%. The company's financial health is concerning, with a negative book value and weak long-term fundamentals, as evidenced by a poor growth rate in net sales and operating profit. Additionally, the company reported negative results in June, with substantial losses in profit before tax and profit after tax, contributing to the stock's downward pressure. The high percentage of pledged promoter shares further exacerbates the risk, particularly in a declining market.
Broader market context indicates that the Sensex has also faced challenges, with a slight decline of 1.18% over the past week. However, the broader market has shown a positive return of 4.58% year-to-date, contrasting sharply with Radaan Media's significant losses. This disparity highlights the stock's underperformance relative to the benchmark, suggesting that while the overall market may be stabilizing, Radaan Media is struggling due to its specific financial issues and lack of investor confidence, reflected in the drastic drop in delivery volume.