Why is Raymond falling/rising?

As of 14-Jul, Raymond Ltd's stock price is currently at Rs 686.25, reflecting a decrease of Rs 11.5, or 1.65%. The stock has underperformed its sector today by 1.13%, with an intraday low of Rs 681, marking a decline of 2.4%. Over the past week, the stock has seen a return of -2.36%, while its performance over the last month shows a significant increase of 16.01%. However, the stock's year-to-date performance is concerning, with a decline of 59.03%. The company's management efficiency is notable, with a high return on equity (ROE) of 25.73% and a favorable price-to-book value of 1.2, indicating an attractive valuation compared to peers. Despite these positives, the company faces challenges such as weak debt servicing capabilities, as indicated by a poor EBIT to interest ratio of 1.85, and negative sales growth over the past five years, contributing to the stock's downward movement.
In the broader market context, the stock's recent performance has been less favorable compared to the benchmark, with the Sensex showing a decline of only 1.42% over the same week. This underperformance is further highlighted by the stock's significant drop of 67.99% over the past year, contrasting sharply with the Sensex's modest gain of 2.15% during the same period. The company's declining net sales and operating profit, alongside a recent report of negative quarterly results, have likely contributed to investor sentiment turning bearish, leading to a decrease in trading volume and overall market interest.