Why is Raymond Lifestyl falling/rising?

As of 01-Jul, Raymond Lifestyle Ltd is experiencing a decline in its stock price, currently at Rs 1,284.00, which reflects a decrease of Rs 27.85 or 2.12%. Today's price summary indicates that the stock has underperformed its sector by 1.48% and has reversed its trend after four consecutive days of gains. The stock reached an intraday high of Rs 1,343.85 but fell to a low of Rs 1,276, with trading volume weighted towards the lower price. Over the past week, the stock has shown a significant increase of 21.71%, but it has a year-to-date decline of 39.14%. The company's fundamentals are concerning, with a weak long-term growth rate in operating profits and negative results reported for the last two quarters, including a substantial drop in net sales and profitability metrics.
Broader market context shows that while the Sensex has gained 2.00% over the past week, Raymond Lifestyle's performance has been notably weaker, indicating a divergence from the broader market trends. The increase in pledged promoter shares, now at 26.17%, adds further pressure on the stock, especially in a falling market. This situation, combined with the company's poor financial results and low return on equity, suggests that investor sentiment is negative, contributing to the stock's current decline.