Why is Raymond Lifestyl falling/rising?

As of 02-Jul, Raymond Lifestyle Ltd is experiencing a decline in its stock price, currently at Rs 1,246.00, which reflects a decrease of Rs 38.0 or 2.96%. The stock has underperformed its sector by 3.18% today and has been on a consecutive downward trend for the last two days, resulting in a total decline of 5.02%. Over the past week, the stock has shown a return of +14.54%, but it has significantly underperformed year-to-date with a drop of -40.94%. The company has reported weak financial performance, including a -14.71% fall in net sales and negative results for the last two consecutive quarters, which has contributed to its current price movement. Additionally, 26.17% of promoter shares are pledged, which adds downward pressure in a falling market, especially as this proportion has increased by 16.8% over the last quarter.
In the broader market context, while the Sensex has gained 0.79% over the past week, Raymond Lifestyle's short-term performance of +14.54% indicates a relative strength compared to the benchmark. However, the stark contrast in year-to-date performance, where the Sensex has risen by 6.75% while Raymond Lifestyle has fallen by -40.94%, highlights the significant challenges the company is facing. The liquidity of the stock remains adequate for trading, but the falling investor participation, as evidenced by a 20.68% drop in delivery volume, suggests waning confidence among investors. Overall, the combination of weak fundamentals, negative financial results, and high promoter share pledges are contributing to the stock's downward trajectory.