Why is Raymond Lifestyl falling/rising?

As of 09-Jul, Raymond Lifestyle Ltd's stock price is currently at 1,320.05, reflecting a decrease of 4.5 points or 0.34%. The stock has shown a strong performance over the past week and month, with returns of +5.94% and +21.45%, respectively. However, it has underperformed the sector today by 0.33%. Despite being higher than the 5-day, 20-day, 50-day, and 100-day moving averages, it remains lower than the 200-day moving average. The company has also seen a significant increase in investor participation, with delivery volume rising by 218.42% compared to the 5-day average. Nonetheless, the company faces serious challenges, including a -14.71% decline in net sales and negative results over the last two quarters, which have contributed to a weak long-term fundamental outlook, including a -78.79% CAGR growth in operating profits over the last five years.
Broader Market Context: In comparison to the benchmark, the stock has outperformed the Sensex over the past week and month, but it has a year-to-date return of -37.43%, contrasting sharply with the Sensex's +6.91%. The high percentage of pledged promoter shares, which has increased by 16.8% over the last quarter, adds to the downward pressure on the stock, especially in a falling market. This situation, combined with the company's low return on equity of 5.73% and significant declines in profitability metrics, indicates a challenging environment for Raymond Lifestyle Ltd, contributing to its recent price decline.