Why is Raymond Lifestyl falling/rising?

As of 17-Jul, Raymond Lifestyle Ltd's stock price is currently at 1,225.10, reflecting a decline of 10.8 points or 0.87%. The stock has been underperforming, having fallen consecutively for the last five days, resulting in a total decrease of 7.29% over that period. Although the stock is trading higher than its 20-day, 50-day, and 100-day moving averages, it is below its 5-day and 200-day moving averages. The company has reported weak long-term fundamentals, with a significant decline in operating profits and a negative return on equity, which has contributed to investor concerns. Additionally, the company has experienced a drop in net sales and has declared negative results for the last two consecutive quarters, further impacting investor sentiment.
In the broader market context, the stock's recent performance contrasts sharply with the Sensex, which has only declined by 1.12% over the same one-week period. While Raymond Lifestyle Ltd has seen a positive return of 14.71% over the past month, its year-to-date performance shows a stark decline of 41.93%, indicating ongoing challenges. The increase in pledged promoter shares, which now stands at 26.17%, adds further pressure on the stock, particularly in a falling market. This combination of weak financial results, high levels of pledged shares, and recent underperformance relative to the benchmark suggests a challenging environment for Raymond Lifestyle Ltd, leading to its current price decline.