Why is Regis Industries falling/rising?

As of 30-Jun, Regis Industries Ltd is experiencing a decline in its stock price, currently at 10.49, reflecting a decrease of 0.51 or 4.64%. The stock has underperformed its sector by 5.16% today and has seen a trend reversal after four consecutive days of gains. Over the past week, the stock has gained 0.87%, but it has significantly underperformed the market over the last year, with a return of -25.36% compared to the Sensex's 5.79%. The company's operating losses and weak long-term fundamental strength, evidenced by a negative EBITDA and a decline in net sales, contribute to the stock's downward movement.
In the broader market context, while the Sensex has shown a positive return of 2.09% over the past week and 7.00% year-to-date, Regis Industries has struggled to keep pace, particularly with a year-to-date decline of 34.44%. The stock's liquidity appears adequate for trading, but the majority of shareholders are non-institutional, which may indicate a lack of confidence among institutional investors. The combination of poor long-term growth, significant operating losses, and a recent trend of underperformance relative to the market suggests that investor sentiment is currently negative, leading to the stock's decline.