Why is Rich Universe falling/rising?

As of 17-Jul, Rich Universe Network Ltd is experiencing a decline in its stock price, currently at Rs. 8.36, which represents a decrease of Rs. 0.14 or 1.65%. The stock has recently hit a new 52-week low and has underperformed its sector by 1.32%. Over the past two days, it has seen consecutive falls totaling a decline of 3.46%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Furthermore, investor participation has decreased significantly, with delivery volume dropping by 71.37% compared to the 5-day average, suggesting a lack of confidence among investors.
In the broader market context, Rich Universe has underperformed relative to the Sensex, with a 1-week return of -3.58% compared to the benchmark's -1.12%. Over the past month, the stock has declined by 13.81%, while the Sensex has gained 0.83%. Year-to-date, Rich Universe has fallen by 39.42%, contrasting sharply with the Sensex's increase of 5.27%. This significant underperformance highlights the challenges the company is facing in attracting investor interest and maintaining its stock price amidst a generally more favorable market environment.