Why is Rich Universe falling/rising?

As of 04-Aug, Rich Universe Network Ltd is experiencing a decline in its stock price, currently at 10.94, which reflects a decrease of 0.06 or 0.55%. The stock has shown a mixed performance recently, with a 1-week return of +4.79% and a 1-month return of +11.63%, indicating some positive momentum in the short term. However, it has underperformed today by 2.17% against its sector. Additionally, the stock is currently trading above its 5-day, 20-day, 50-day, and 100-day moving averages but remains below its 200-day moving average. Notably, there has been a significant drop in investor participation, with delivery volume falling by 54.94% compared to the 5-day average, which may contribute to the stock's recent price movement.
In the broader market context, while Rich Universe has outperformed the Sensex over the past week and month, it has significantly lagged in year-to-date performance, down 20.72% compared to the Sensex's gain of 3.69%. Over the past year, the stock has also seen a substantial decline of 41.21%, while the Sensex has remained relatively flat with a 0.05% increase. This stark contrast in performance may reflect broader market conditions and investor sentiment, which could be impacting Rich Universe's stock price negatively despite some short-term gains.