Why is Rich Universe falling/rising?

As of 30-Sep, Rich Universe Network Ltd is experiencing a decline in its stock price, currently at 8.86, which reflects a decrease of 0.31 or 3.38%. The stock has underperformed its sector by 3.68% today and has been on a consecutive downward trend for the last two days, resulting in a total decline of 8.19% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Over the past week, the stock has fallen by 12.71%, while its year-to-date performance shows a significant drop of 35.80%. There is a slight positive note with rising investor participation, as the delivery volume increased by 54.83% against the 5-day average, but this has not been enough to counteract the overall negative momentum.
In the broader market context, the Sensex has shown a decline of only 2.23% over the past week, indicating that Rich Universe's performance is significantly worse than the benchmark. While the Sensex has gained 0.57% over the past month, Rich Universe has seen a decline of 14.15%, further highlighting its underperformance. The stock's long-term performance is also concerning, with a year-on-year decline of 9.13% compared to the Sensex's drop of 4.78%. Overall, the combination of poor short-term returns, a bearish trend in moving averages, and underperformance relative to the benchmark contributes to the stock's current downward trajectory.