Why is Richfield Fin falling/rising?

As of 14-Jul, Richfield Financial Services Ltd is currently priced at 33.88, showing no change (0.00%). The stock has been trading lower than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a downward trend. Despite this, there has been a significant increase in investor participation, with delivery volume rising by 1008.64% against the 5-day average. Over the past year, the stock has generated a return of 24.10%, outperforming the market, but it faces challenges such as operating losses and a weak long-term fundamental strength, with profits having fallen by 71% despite the positive return.
In the broader market context, Richfield Financial Services Ltd has underperformed in the short term, with a 1-week return of -16.37% compared to the Sensex's decline of only 1.42%. This stark contrast highlights the stock's struggles relative to the benchmark. The company's weak long-term growth prospects and high valuation, trading at a premium compared to peers, further contribute to the negative sentiment surrounding the stock. Overall, while the stock has shown strong performance over the past year, its recent price movements reflect underlying operational challenges and a lack of investor confidence.