Why is Rites falling/rising?

As of 28-Oct, Rites Ltd. is experiencing a decline in its stock price, currently at 244.25, reflecting a decrease of 1.45 (-0.59%). The stock has been underperforming, having fallen consecutively for the last four days, with a total return of -1.67% over the past week. It is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Despite a high dividend yield of 3.05% and increased investor participation with a 12.11% rise in delivery volume, the company faces challenges such as poor long-term growth, with net sales declining at an annual rate of -0.45% and operating profit down by -3.06% over the last five years. Additionally, the stock's valuation appears expensive compared to peers, contributing to its recent price movement.
In the broader market context, Rites Ltd. has underperformed relative to the Sensex, which has gained 0.24% over the past week, while Rites has seen a decline. Over the past month, Rites has dropped by 1.71%, contrasting sharply with the Sensex's increase of 5.22%. This underperformance is further highlighted by the stock's year-to-date decline of 16.28%, while the Sensex has risen by 8.30%. The combination of weak sales performance, high valuation, and overall market conditions has led to a negative sentiment surrounding Rites Ltd., contributing to its falling stock price.