Why is Rolex Rings falling/rising?

As of 06-Oct, Rolex Rings Ltd is experiencing a price increase, currently at 1,383.00, reflecting a rise of 84.45 or 6.5%. Today's price summary indicates that the stock outperformed its sector by 5.99%, reaching an intraday high of Rs 1,416.75, which is a 9.1% increase. Despite this positive movement, the stock has shown mixed performance over various periods, with a 1-week return of +5.28% but a year-to-date decline of -25.12%. Factors contributing to this rise include high management efficiency, evidenced by a return on equity (ROE) of 22.12%, and a strong ability to service debt with a low Debt to EBITDA ratio of 0.27 times. However, the stock's long-term growth prospects are concerning, with net sales growing at an annual rate of only 10.18% over the last five years and a significant underperformance against benchmarks over the past three years.
In the broader market context, Rolex Rings' recent short-term performance of +5.28% over the past week stands in contrast to the Sensex, which has only increased by 1.77% during the same period. This suggests that the stock's recent rise may be driven by specific investor interest rather than overall market trends. However, the stock's long-term performance remains troubling, as it has generated a return of -42.23% over the past year, significantly underperforming the BSE500. The high institutional holdings at 39.11% may indicate confidence from more knowledgeable investors, but the stock's expensive valuation and flat results in recent quarters raise concerns about its sustainability in the face of ongoing challenges.