Why is Rolex Rings falling/rising?

As of 19-Nov, Rolex Rings Ltd is experiencing a decline in its stock price, currently at Rs. 106.20, down by Rs. 1.4 or 1.3%. The stock has been underperforming significantly, with a 5-day consecutive fall resulting in a total return of -7.01%. Today, it hit a new 52-week low of Rs. 105.35 and has underperformed its sector by 3.3%. Additionally, the stock has shown poor performance over the past year, with a staggering -48.16% return, while its profits have decreased by 0.8%. Despite having high management efficiency and a low debt-to-equity ratio, the company has faced challenges with poor long-term growth, as indicated by low net sales and operating profit growth rates over the last five years.
In the broader market context, the Sensex has shown a positive return of 0.85% over the past week, contrasting sharply with Rolex Rings' -7.01% return during the same period. This stark difference highlights the stock's struggles relative to the overall market. Furthermore, the stock's liquidity appears to be diminishing, with a significant drop in delivery volume, suggesting reduced investor interest. The high institutional holdings of 37.91% indicate that more sophisticated investors are aware of the company's fundamentals, which may contribute to the stock's downward pressure given its recent negative performance metrics. Overall, the combination of poor recent returns, low investor participation, and disappointing financial results has led to the stock's decline.