Why is Royal Cush. Vin. falling/rising?

As of 08-Aug, Royal Cushion Vinyl Products Ltd is experiencing a decline in its stock price, currently at Rs. 22.94, reflecting a decrease of Rs. 0.06 or 0.26%. The stock has hit a new 52-week low of Rs. 22.22 today and has been on a downward trend, losing 7.54% over the past three days. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish sentiment. Despite this, there has been a notable increase in investor participation, with delivery volume rising by 63.17% compared to the 5-day average, suggesting some level of interest from investors even amid the price decline. The stock's performance over the past week shows a significant drop of 7.83%, while it has underperformed the benchmark Sensex, which fell only 0.92%.
In the broader market context, Royal Cushion Vinyl's year-to-date performance shows a substantial decline of 20.76%, contrasting sharply with the Sensex's modest gain of 2.20% during the same period. This stark difference highlights the stock's struggles relative to the overall market. Over the past month, the stock has also underperformed the benchmark, with a decline of 13.37% compared to the Sensex's 4.60% drop. The ongoing negative momentum in the stock price, coupled with its recent performance metrics, suggests that investors are cautious, leading to a continued decline in value despite increased trading activity.