Why is Royal Cush. Vin. falling/rising?

As of 29-Aug, Royal Cushion Vinyl Products Ltd is experiencing a price increase, with the current price at 23.69, reflecting a change of 0.31 or 1.33% upward. The stock has outperformed its sector by 0.87% today and has been gaining for the last two days, with a total return of 1.98% during this period. However, despite this short-term gain, the stock has shown a negative trend over the past month, down 5.99%, and a significant decline of 18.17% year-to-date. The company is facing challenges, including a negative book value, weak long-term growth, and a high debt-to-equity ratio, which contribute to its classification as a strong sell. Additionally, the stock's performance has been hindered by a poor financial outlook, including a significant drop in net sales and profits over the past year.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as it has gained 2.96% over the past week while the Sensex has declined by 1.84%. However, the stock has underperformed the market over the last year, with a return of -30.24% compared to the Sensex's -2.83%. This disparity indicates that while the stock is experiencing a temporary uptick, its long-term prospects remain weak, particularly given the high percentage of pledged promoter shares, which adds downward pressure in a falling market. Overall, the stock's recent rise appears to be a short-term reaction amidst a backdrop of significant long-term challenges.