Why is Royal Cush. Vin. falling/rising?

As of 15-Sep, Royal Cushion Vinyl Products Ltd is experiencing a decline in its stock price, currently at Rs. 22.90, which reflects a decrease of -0.34 or -1.46%. The stock has hit a new 52-week low today and has underperformed its sector by -1.4%. It is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, the stock has shown a significant drop in investor participation, with delivery volume falling by -62.61% against the 5-day average. Over the past year, the stock has returned -31.27%, which is substantially worse than the broader market's decline of -3.45%.
In the broader market context, while the Sensex has shown a positive return of +1.24% over the past week and +1.47% over the past month, Royal Cushion Vinyl Products Ltd has seen a negative return of -2.47% and -2.88% respectively during the same periods. The company's weak long-term fundamentals, highlighted by a negative book value, poor sales growth, and high debt levels, contribute to its current struggles. Furthermore, the significant pledge of promoter shares (76.52%) adds downward pressure on the stock, particularly in a falling market. The combination of these factors has led to a lack of confidence among investors, resulting in the stock's continued decline.