Why is Royal Cush. Vin. falling/rising?

As of 17-Sep, Royal Cushion Vinyl Products Ltd is experiencing a decline in its stock price, currently at 22.63, which reflects a decrease of 0.36 or 1.57%. The stock has underperformed the sector by 0.96% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 56.97% against the 5-day average. Over the past year, the stock has shown a return of -30.71%, which is considerably worse than the broader market's negative return of -0.46%. The company is facing challenges such as a negative book value, high debt levels, and poor long-term growth, with net sales and profits declining sharply in recent quarters.
In the broader market context, the stock's performance has been notably weaker than the benchmark, as it has fallen by 30.71% over the past year while the BSE500 index has only decreased by 2.63%. This stark contrast highlights the company's struggles, particularly in a market that has shown some resilience. The high percentage of pledged promoter shares (76.52%) adds further pressure on the stock, especially in a declining market, contributing to its downward trajectory. Overall, the combination of weak financial fundamentals, poor sales performance, and unfavorable market conditions has led to the stock's current decline.