Why is Royal Cush. Vin. falling/rising?

As of 19-Sep, Royal Cushion Vinyl Products Ltd is experiencing a decline in its stock price, currently at 22.75, which reflects a decrease of 0.25 or 1.09%. The stock has underperformed its sector today by 0.43% and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, the delivery volume has significantly dropped by 75.79% compared to the 5-day average, indicating a decrease in investor participation. Over the past year, the stock has seen a substantial decline of 27.48%, contrasting sharply with the broader market's negative return of only 0.67%. The company's weak long-term fundamentals, including a negative book value and high debt levels, further contribute to the stock's downward pressure.
Broader market context shows that while the Sensex has gained 0.88% over the past week, Royal Cushion Vinyl Products Ltd has declined by 2.11% in the same period. This underperformance is exacerbated by the company's flat financial results, including a significant drop in net sales and profits, alongside a negative EBITDA. The high percentage of pledged promoter shares (76.52%) adds to the stock's risk, particularly in a falling market, which can lead to additional downward pressure on its price. Overall, the combination of poor financial performance, low investor interest, and unfavorable market conditions has led to the stock's current decline.