Why is Royal Cush. Vin. falling/rising?

As of 24-Sep, Royal Cushion Vinyl Products Ltd is experiencing a decline in its stock price, currently at 23.39, which reflects a decrease of 0.26 or 1.1%. The stock has underperformed its sector today by 1.03% and has seen a trend reversal after two consecutive days of gains. Although the stock's performance over the past week shows a positive return of 3.36%, its year-to-date performance is significantly negative at -19.21%. The company has a negative book value and weak long-term fundamentals, with net sales falling by 21.92% in the most recent quarter and a staggering decline in profit after tax of 133.3%. Additionally, 76.52% of promoter shares are pledged, which adds downward pressure in a falling market.
Broader market context indicates that while the Sensex has generated a return of -1.18% over the past week, Royal Cushion's performance has been notably worse, reflecting a broader trend of underperformance with a one-year return of -27.59% compared to the market's -3.77%. The stock's liquidity appears adequate, but its high debt levels and negative EBITDA position it as a risky investment, further contributing to the decline in its stock price. Overall, the combination of poor financial results, high promoter share pledges, and a weak market position has led to the current downward movement in the stock price.