Why is Ruby Mills falling/rising?

As of 04-Jul, Ruby Mills Ltd. is currently priced at 246.00, reflecting an increase of 1.0 (0.41%). The stock has shown a positive performance today, having touched an intraday high of Rs 252.75, which is a rise of 3.16%. However, it has underperformed its sector by 0.41%. Over the past week, Ruby Mills has gained 4.68%, significantly outperforming the Sensex, which has declined by 0.74%. Despite this short-term gain, the stock's long-term fundamentals are weak, with a low Return on Capital Employed (ROCE) of 5.15% and minimal growth in net sales and operating profit over the last five years. Additionally, the stock has seen a decline in investor participation, with delivery volume falling by 48.56% compared to the five-day average, indicating potential concerns among investors.
In the broader market context, Ruby Mills' recent performance contrasts with the Sensex, which has shown a positive return of 3.01% over the past month, while Ruby Mills has surged by 19.24% in the same period. This indicates that while Ruby Mills is experiencing a short-term rise, it is not necessarily reflective of broader market trends. The stock's valuation appears expensive relative to its peers, and the lack of domestic mutual fund investment may suggest a lack of confidence in its long-term prospects. Overall, while the stock is rising in the short term, underlying weaknesses in its fundamentals and investor sentiment may pose challenges ahead.