Why is Ruby Mills falling/rising?

As of 10-Jul, Ruby Mills Ltd. is experiencing a decline in its stock price, currently at Rs 243.95, which reflects a decrease of Rs 8.8 or 3.48%. The stock has underperformed its sector by 3.18% today and has seen a trend reversal after eight consecutive days of gains. It touched an intraday low of Rs 243, indicating a significant drop of 3.86%. Over the past week, the stock has decreased by 0.43%, while it has shown a positive return of 10.89% over the last month. However, the long-term outlook appears weak, with a low Return on Capital Employed (ROCE) of 5.15% and stagnant growth in net sales and operating profit over the past five years. Additionally, domestic mutual funds hold no stake in the company, which may suggest a lack of confidence in its valuation or business prospects.
In the broader market context, the Sensex has only slightly declined by 0.06% over the past week, indicating that the stock's short-term performance is lagging behind the benchmark. While Ruby Mills has generated a return of 3.28% over the past year, it has not kept pace with the Sensex's 4.09% return, and its profits have fallen by 5.2% during this period. The stock's valuation is considered expensive relative to its fundamentals, which, combined with the flat results reported in March, contributes to the negative sentiment surrounding its recent price movement.