Why is Ruby Mills falling/rising?

As of 11-Jul, Ruby Mills Ltd. is experiencing a decline in its stock price, currently at Rs 237.45, reflecting a decrease of 6.5 points or 2.66%. The stock has underperformed its sector by 1.14% today and has been on a consecutive downward trend for the last two days, accumulating a total decline of 6.05%. In terms of returns, the stock has shown a negative performance of 3.48% over the past week and a year-to-date decline of 7.98%, indicating consistent underperformance against the benchmark indices. Key negative factors contributing to this decline include weak long-term fundamental strength, with a low Return on Capital Employed (ROCE) of 5.15%, and poor growth in net sales and operating profit over the last five years. Additionally, the stock's valuation appears expensive relative to its peers, and the lack of domestic mutual fund investment suggests a lack of confidence in the company's prospects.
In the broader market context, the Sensex has shown a decline of only 1.12% over the past week, highlighting Ruby Mills' significant underperformance relative to the benchmark. While the stock has had a positive return of 7.54% over the past month, its longer-term performance remains concerning, particularly with a 1-year return of -1.00% compared to the Sensex's gain of 3.26%. This consistent underperformance over multiple time frames, coupled with falling investor participation and liquidity issues, further exacerbates the stock's challenges in attracting investor confidence.