Why is Ruby Mills falling/rising?

As of 22-Jul, Ruby Mills Ltd. is experiencing a decline in its stock price, currently at 239.00, which reflects a decrease of 3.95 or 1.63%. The stock has underperformed its sector by 1.2% today and has been on a consecutive fall for the last four days, resulting in a total decline of 6.07% during this period. Additionally, the stock's performance over the past week shows a decrease of 3.06%, while it has gained 4.09% over the past month. However, the long-term outlook appears weak, with a low Return on Capital Employed (ROCE) of 5.15% and stagnant growth in net sales and operating profit over the last five years. The company's reliance on non-operating income, which constitutes a significant portion of its profit before tax, further raises concerns about its financial health. In the broader market context, Ruby Mills' recent performance contrasts with the Sensex, which has only seen a minor decline of 0.47% over the past week. The stock's liquidity is adequate for trading, but a notable drop in delivery volume by 40.74% against the five-day average indicates falling investor participation. Furthermore, the absence of domestic mutual fund investment suggests a lack of confidence in the stock's valuation, which is perceived as expensive given its weak fundamentals and declining profits despite a modest annual return of 4.60%. This combination of factors contributes to the stock's downward trajectory in the current market environment.