Why is Ruby Mills falling/rising?

As of 25-Jul, Ruby Mills Ltd. is experiencing a decline in its stock price, currently at Rs 236.85, reflecting a decrease of Rs 7.4 or 3.03%. The stock's performance today aligns with the sector, which has seen a drop of 2.97%. It touched an intraday low of Rs 236.1, indicating a significant downward movement. Over the past week, the stock has decreased by 4.32%, while it has shown a slight increase of 0.21% over the past month. However, year-to-date, the stock has fallen by 8.22%, contrasting with a 4.25% gain in the Sensex. The company's weak long-term fundamentals, characterized by a low Return on Capital Employed (ROCE) of 5.15% and stagnant growth in net sales and operating profit, contribute to its declining stock price. Additionally, the heavy reliance on non-operating income, which constitutes 51.35% of profit before tax, raises concerns about the sustainability of earnings.
In the broader market context, Ruby Mills' short-term performance has significantly lagged behind the benchmark, with a 1-week decline of 4.32% compared to the Sensex's modest drop of 0.36%. This underperformance is compounded by a decrease in investor participation, as evidenced by a 12.26% drop in delivery volume against the 5-day average. Furthermore, the absence of domestic mutual fund investment, which stands at 0%, suggests a lack of confidence among institutional investors, potentially signaling that the stock is viewed as overvalued given its fundamentals. Overall, these factors contribute to the stock's downward trajectory in a challenging market environment.