Why is Ruby Mills falling/rising?

As of 01-Aug, Ruby Mills Ltd. is experiencing a decline in its stock price, currently at Rs 240.45, which represents a decrease of Rs 11.35 or 4.51%. Today's price summary indicates that the stock has underperformed its sector by 1.76% and has fallen after two consecutive days of gains. The stock reached an intraday high of Rs 257.25 but also touched a low of Rs 240.45. Over the past week, Ruby Mills has shown a return of +1.52%, although it has a year-to-date decline of -6.82%. The company's weak long-term fundamentals, characterized by a low Return on Capital Employed (ROCE) of 5.15% and stagnant growth in net sales and operating profit, contribute to its current valuation challenges. Additionally, the lack of investment from domestic mutual funds may indicate a lack of confidence in the company's prospects.
In the broader market context, the Sensex has declined by 1.06% over the past week, which suggests that Ruby Mills' short-term performance is relatively better than the benchmark. However, the textile sector as a whole has fallen by 2.93%, indicating a challenging environment for stocks in this industry. Despite a positive return of 0.99% over the past year, Ruby Mills has seen its profits decrease by 5.2%, further complicating its investment appeal. The stock's performance is also hindered by its expensive valuation relative to its peers, which may deter potential investors amidst the current market conditions.