Why is Ruchira Papers falling/rising?

As of 25-Aug, Ruchira Papers Ltd is experiencing a price increase, currently at Rs. 151.70, which reflects a rise of Rs. 11.65 or 8.32%. The stock reached a new 52-week high of Rs. 154.7 today, indicating strong performance. Over the past week, the stock has gained 9.22%, and over the past month, it has increased by 12.29%, significantly outperforming the Sensex, which only rose by 0.45% and 0.21% in the same periods, respectively. However, the stock underperformed its sector by 0.69% today, and there has been a decline in investor participation, with delivery volume falling by 19.51% against the 5-day average. Despite these mixed signals, the stock is trading above all key moving averages, which suggests a bullish trend.
Broader Market Context: The broader market context shows that while Ruchira Papers has performed well in the short term, the overall paper and paper products sector has also gained by 8.59%. This indicates a favorable environment for the sector, contributing to the stock's rise. Year-to-date, Ruchira Papers has outperformed the Sensex with a return of 17.69% compared to the benchmark's 4.48%. However, the stock's performance over three years has lagged behind the Sensex, which has increased by 38.90% compared to Ruchira's 14.04%. This discrepancy highlights the stock's recent strength in a generally positive sector, even as it faces challenges in maintaining investor interest.