Why is Rupa & Co falling/rising?

As of 27-Jun, Rupa & Company Ltd's stock price is currently at 216.20, reflecting a slight increase of 0.2, or 0.09%. The stock has shown a performance of +5.46% over the past week, although it has underperformed its sector by -0.48% today. Despite being higher than its 5-day, 20-day, 50-day, and 100-day moving averages, it remains below the 200-day moving average. The company has demonstrated a strong ability to service debt with a low Debt to EBITDA ratio of 0.85 times, and it reported positive results in March 2025, including the highest operating profit to interest ratio at 9.12 times and net sales of Rs 415.48 crore. However, the stock has seen a significant decline of -23.13% over the past year, and its long-term growth prospects appear poor, with net sales growing at an annual rate of only 4.92% over the last five years.
In the broader market context, Rupa & Company Ltd has underperformed the benchmark Sensex, which has gained +2.00% over the past week, while the stock has risen +5.46%. This indicates that, although the stock is experiencing a short-term uptick, it is still lagging behind the overall market performance. Additionally, the lack of domestic mutual fund investment, which stands at 0%, may suggest a lack of confidence in the stock's valuation or business prospects, further contributing to its underperformance against the benchmark over the last three years.