Why is Rupa & Co falling/rising?

As of 30-Jun, Rupa & Company Ltd's stock price is currently at Rs 219.60, reflecting an increase of Rs 3.4 or 1.57%. The stock has shown a positive trend recently, having gained 1.67% over the last two days and outperforming its sector by 1.56% today. It reached an intraday high of Rs 221.5, indicating strong short-term performance. However, despite these gains, the stock has underperformed significantly over the longer term, with a year-to-date decline of 11.95% and a 21.28% drop over the past year. The company has a low Debt to EBITDA ratio of 0.85, which suggests a strong ability to service its debt, and it has reported positive financial results, including a record net sales figure. Nonetheless, the stock's long-term growth prospects appear weak, with modest annual growth rates in net sales and operating profit over the last five years.
In the broader market context, Rupa & Company Ltd's recent performance has outpaced the Sensex, which has only increased by 2.09% over the past week. However, the stock's long-term trajectory remains concerning, as it has consistently underperformed against the benchmark over the last three years. The lack of investment from domestic mutual funds, which hold 0% of the company, may indicate a lack of confidence in the stock's valuation or business prospects. While the stock is currently trading at a discount compared to its peers, the overall sentiment remains cautious due to its historical underperformance and the slow growth in sales and profits.