Why is Rupa & Co falling/rising?

As of 01-Jul, Rupa & Company Ltd is experiencing a decline in its stock price, currently at 218.85, reflecting a decrease of 0.75 or 0.34%. The stock has shown a trend reversal, falling after two consecutive days of gains. Despite this recent downturn, the stock has performed positively over the past week and month, with returns of 5.27% and 3.28% respectively. However, it has significantly underperformed over the year, with a return of -23.01%. The company has a strong ability to service its debt, indicated by a low Debt to EBITDA ratio of 0.85 times, and has reported positive results in its latest quarter, including record net sales and operating profit. Nevertheless, the stock's long-term growth prospects appear poor, with only modest annual growth rates in net sales and operating profit over the past five years, which may contribute to investor hesitation.
In the broader market context, Rupa & Company Ltd's short-term performance has outpaced the benchmark Sensex, which has returned 2.00% over the same one-week period. However, the stock's long-term performance has been disappointing, with a -12.25% return year-to-date compared to the Sensex's 7.11%. The lack of investment from domestic mutual funds, which hold 0% of the company, suggests a lack of confidence in the stock's valuation or business prospects. Additionally, the stock's consistent underperformance against the benchmark over the last three years further underscores the challenges it faces in attracting investor interest, despite its attractive valuation metrics relative to peers.