Why is Rupa & Co falling/rising?

As of 02-Jul, Rupa & Company Ltd is experiencing a decline in its stock price, currently at 216.40, which reflects a decrease of 2.45 or 1.12%. The stock has underperformed its sector by 0.34% today and has been on a downward trend for the last two days, accumulating a total loss of 1.46% during this period. Over the past week, the stock has shown a slight increase of 0.07%, but it has significantly underperformed the benchmark Sensex over the past year, with a return of -23.40% compared to the Sensex's gain of 5.00%. Despite the company’s strong ability to service debt and attractive valuation metrics, including a low Debt to EBITDA ratio and a PEG ratio of 1.4, the stock's long-term growth prospects appear poor, with net sales and operating profit growing at only 4.92% and 4.01% annually over the last five years, respectively.
In the broader market context, the stock's recent performance contrasts with the benchmark, as it has consistently underperformed against the BSE500 over the last three years. The lack of domestic mutual fund investment, which stands at 0%, may indicate a lack of confidence in the stock's current price or business fundamentals. Additionally, the falling investor participation, evidenced by a significant drop in delivery volume, suggests a waning interest among traders. Overall, while Rupa & Company Ltd has some positive financial indicators, the persistent underperformance and declining investor sentiment contribute to its current price decline.