Why is Rupa & Co falling/rising?

As of 04-Jul, Rupa & Company Ltd's stock price is currently at 217.05, reflecting a decrease of 0.95, or 0.44%. The stock has underperformed its sector today by 1.05%, and while it is trading higher than the 20-day, 50-day, and 100-day moving averages, it is lower than the 5-day and 200-day moving averages. The delivery volume has seen a significant decline of 30.32% compared to the 5-day average, indicating falling investor participation. Over the past year, the stock has generated a return of -23.76%, significantly underperforming the benchmark Sensex, which has risen by 4.23%. Despite a strong ability to service debt and positive quarterly results, the stock's long-term growth prospects appear poor, with net sales and operating profit growing at only 4.92% and 4.01% annually over the last five years, respectively.
In the broader market context, Rupa & Company Ltd's short-term return of +0.39% over the past week contrasts with the Sensex's decline of -0.74%, suggesting some resilience in the stock relative to the market. However, the stock's consistent underperformance against the benchmark over the last three years raises concerns among investors, as evidenced by the lack of domestic mutual fund investment, which may indicate a lack of confidence in the company's valuation or business prospects. Overall, while there are some positive indicators, the combination of declining investor interest and poor long-term growth prospects contributes to the stock's current downward movement.