Why is Rupa & Co falling/rising?

As of 07-Jul, Rupa & Company Ltd is currently priced at 217.75, reflecting an increase of 0.7 (0.32%). The stock has shown a performance today that outperformed its sector by 1.47%. It is trading higher than its 20-day, 50-day, and 100-day moving averages, although it is lower than its 5-day and 200-day moving averages. The stock has seen a rise in investor participation, with delivery volume increasing by 4.79% against the 5-day average. Despite a negative year-to-date return of -12.69% and a one-year return of -23.33%, the company has demonstrated strong financial metrics, such as a low Debt to EBITDA ratio of 0.85 times and significant operating profit to interest ratio of 9.12 times, which may contribute positively to investor sentiment.
In the broader market context, Rupa & Company Ltd has underperformed against the benchmark, with a one-week return of -0.84% compared to the Sensex's -0.20%. While the stock has shown a positive monthly return of +4.36% against the Sensex's +1.53%, its long-term growth prospects appear weak, with net sales and operating profit growing at annual rates of only 4.92% and 4.01%, respectively, over the last five years. Additionally, the lack of domestic mutual fund investment, which stands at 0%, may indicate a lack of confidence in the stock's valuation or business prospects. Overall, while there are some positive indicators for Rupa & Company Ltd, the persistent underperformance against benchmarks and concerns about long-term growth may temper enthusiasm among investors.