Why is Rupa & Co falling/rising?

As of 08-Jul, Rupa & Company Ltd is experiencing a decline in its stock price, currently at 216.80, which represents a decrease of 0.95 or 0.44%. The stock has underperformed its sector by 0.56% today, despite showing higher performance than the 20-day, 50-day, and 100-day moving averages. Over the past week, the stock has decreased by 0.94%, while it has seen a positive return of 3.91% over the last month. However, the stock has faced significant challenges, with a year-to-date decline of 13.07% and a one-year drop of 24.46%. Although the company has demonstrated strong financial metrics, such as a low Debt to EBITDA ratio and an attractive valuation, its long-term growth has been poor, with net sales and operating profit growing at only 4.92% and 4.01% annually over the last five years, respectively.
In the broader market context, the Sensex has shown a slight increase of 0.02% over the past week and a more substantial gain of 7.13% year-to-date. This indicates that Rupa & Company Ltd is lagging behind the overall market performance, particularly given its consistent underperformance against the benchmark over the last three years. The lack of investment from domestic mutual funds, which hold 0% of the company, may reflect a lack of confidence in its current valuation or business prospects. Despite a recent rise in investor participation, the stock's overall trajectory remains negative, highlighting the challenges it faces in regaining investor trust and improving its market standing.