Why is Rupa & Co falling/rising?

As of 09-Jul, Rupa & Company Ltd's stock price is currently at 216.70, reflecting a decrease of 0.1, or 0.05%. The stock has been experiencing a decline, having fallen for the last two days with a total return of -0.48% during this period. Despite being higher than the 20-day, 50-day, and 100-day moving averages, it remains lower than the 5-day and 200-day moving averages. The stock's performance over the past week shows a slight increase of 0.14%, while it has outperformed the Sensex in the last month with a return of 1.78% compared to the benchmark's 1.32%. However, the stock has underperformed significantly over the year, with a return of -24.49%. The company's strong ability to service debt, indicated by a low Debt to EBITDA ratio of 0.85 times, and positive quarterly results, including the highest net sales and operating profit, suggest some underlying strength. Nevertheless, the poor long-term growth rates in net sales and operating profit, along with minimal domestic mutual fund investment, indicate a lack of confidence in the stock's future performance.
In the broader market context, Rupa & Company Ltd's recent performance has been relatively in line with the sector, but it continues to lag behind the benchmark indices over longer periods. While the stock has shown a slight increase in the short term, its year-to-date performance is notably poor at -13.11%, contrasting sharply with the Sensex's gain of 6.91%. The consistent underperformance against the benchmark over the last three years, coupled with a significant decline in returns, raises concerns among investors. This context, combined with the stock's attractive valuation metrics, such as a Price to Book Value of 1.7 and a PEG ratio of 1.4, suggests that while the stock may be undervalued, the persistent negative sentiment and lack of institutional support could be contributing to its recent price decline.