Why is Rupa & Co falling/rising?

As of 10-Jul, Rupa & Company Ltd is experiencing a decline in its stock price, currently at 215.05, which reflects a decrease of 1.65 (-0.76%). The stock has underperformed its sector by 0.64% today and has been on a consecutive downward trend for the last three days, resulting in a total decline of 1.24% during this period. Over the past week, the stock has decreased by 1.35%, and it has shown a significant decline of 23.28% over the past year, which is indicative of its consistent underperformance against the benchmark. Despite a strong ability to service debt, as evidenced by a low Debt to EBITDA ratio of 0.85 times, and positive quarterly results such as the highest net sales and operating profit, the stock's long-term growth prospects appear weak, with net sales and operating profit growing at only 4.92% and 4.01% annually over the last five years, respectively.
In the broader market context, the Sensex has shown a slight decline of 0.06% over the past week, contrasting with Rupa & Company's more pronounced drop. While the stock has traded in a narrow range and has seen a rise in investor participation, the lack of domestic mutual fund investment, which stands at 0%, suggests a lack of confidence in the stock's valuation or business prospects. Furthermore, the stock's performance over the last three years has been consistently poor compared to the benchmark, with a staggering decline of 38.17% against a 52.69% increase in the benchmark during the same period. This ongoing underperformance and the absence of significant institutional backing contribute to the stock's current downward trajectory.