Why is Rupa & Co falling/rising?

As of 17-Jul, Rupa & Company Ltd's stock price is currently at 220.05, reflecting a decline of 8.15 points or 3.57%. The stock has been underperforming, having fallen consecutively for the last two days with a total decline of 4.14%. Today's trading saw the stock touch an intraday low of Rs 219.95, and it has shown a decrease in delivery volume by 20.01% compared to the five-day average. Over the past year, the stock has generated a return of -24.15%, indicating significant underperformance against the benchmark, while the company's profits have risen by 14.8%. Despite a strong ability to service debt and attractive valuations compared to peers, the long-term growth prospects appear poor, with net sales and operating profit growing at annual rates of only 4.92% and 4.01%, respectively.
In the broader market context, Rupa & Company Ltd has outperformed the Sensex in the short term, with a 1-week return of +2.33% compared to the benchmark's -1.12%. However, the stock's year-to-date performance shows a decline of 11.77%, contrasting sharply with the Sensex's gain of 5.27%. The consistent underperformance against the benchmark over the last three years, coupled with the lack of domestic mutual fund investment, suggests a lack of confidence in the stock's future growth potential. This combination of factors contributes to the stock's current downward movement, as investors may be reacting to both the recent price declines and the company's long-term growth challenges.