Why is Rupa & Co falling/rising?

As of 18-Jul, Rupa & Company Ltd is experiencing a slight decline in its stock price, currently at 220.00, reflecting a change of -0.05 (-0.02%). The stock has been losing value for the last three days, with a total drop of -4.16% during this period. Despite being higher than the 20-day, 50-day, and 100-day moving averages, it is lower than the 5-day and 200-day moving averages. Additionally, the stock has shown a negative performance over the past year, with a return of -22.82%, while its profits have increased by 14.8%. The low Debt to EBITDA ratio of 0.85 indicates a strong ability to service debt, but the overall poor long-term growth and lack of domestic mutual fund investment may contribute to the stock's recent downward trend.
In the broader market context, Rupa & Company Ltd has outperformed the Sensex in the short term, with a 1-week return of +2.25% compared to the benchmark's -0.90%. However, the stock's year-to-date performance is concerning, with a decline of -11.79% against the Sensex's gain of +4.63%. This consistent underperformance over the last three years, combined with a lack of confidence from domestic mutual funds, suggests that while there may be some short-term gains, the long-term outlook remains weak, contributing to the stock's current price decline.