Why is Rupa & Co falling/rising?

As of 22-Jul, Rupa & Company Ltd is experiencing a decline in its stock price, currently at 215.75, which reflects a decrease of 2.45 or 1.12%. The stock has been on a downward trend, having fallen consecutively for the last five days, resulting in a total return of -6.01% over the past week. Although the stock has outperformed its sector today by 0.41%, it is still trading lower than its 5-day, 20-day, and 200-day moving averages, indicating a short-term weakness. Additionally, the delivery volume has significantly decreased, falling by 77.79% against the 5-day average, which suggests a decline in investor participation. Despite some positive financial indicators, such as a low Debt to EBITDA ratio and an attractive valuation compared to peers, the stock's long-term growth prospects appear poor, with net sales and operating profit growing at only 4.92% and 4.01% annually over the last five years, respectively.
In the broader market context, Rupa & Company Ltd's performance has been notably weaker compared to the benchmark, with a year-to-date return of -13.49% against a positive return of 5.18% for the Sensex. This consistent underperformance over the past three years, coupled with the lack of domestic mutual fund investment, raises concerns about the stock's attractiveness to investors. While the company has shown some positive financial results recently, the overall sentiment remains cautious due to its historical underperformance and the significant drop in trading volume, which may indicate a lack of confidence among investors.