Why is Rupa & Co falling/rising?

As of 23-Jul, Rupa & Company Ltd's stock price is currently at Rs 219.90, reflecting an increase of Rs 4.15 or 1.92%. The stock has shown a trend reversal, gaining after five consecutive days of decline, and it outperformed its sector by 1.37% today. Despite this positive movement, the stock has underperformed in the short term, with a 1-week return of -3.64% compared to the Sensex's slight gain of 0.11%. The stock's performance over the past year has been poor, with a return of -20.15%, although it has reported positive financial results, including a significant operating profit to interest ratio and rising net sales. However, the company has experienced a decline in investor participation, with delivery volume dropping significantly.
In the broader market context, Rupa & Company Ltd's recent performance contrasts with the benchmark, as it has consistently underperformed against the BSE500 over the last three years. While the stock has shown some positive financial indicators, such as a low Debt to EBITDA ratio and attractive valuation metrics, its long-term growth prospects remain concerning, with net sales and operating profit growing at modest rates. Additionally, the lack of investment from domestic mutual funds may indicate a lack of confidence in the company's future performance. Overall, while there are some positive factors contributing to the recent price increase, the stock's long-term outlook and recent underperformance against the benchmark suggest caution.