Why is Rupa & Co falling/rising?

As of 24-Jul, Rupa & Company Ltd is experiencing a decline in its stock price, currently at 218.05, down by 1.85 points or 0.84%. The stock's performance today is in line with its sector, although it is trading lower than the 5-day, 20-day, and 200-day moving averages. Despite a notable increase in delivery volume by 118.16% against the 5-day average, the stock has underperformed significantly over the past year, with a return of -22.47%. While the company has shown strong financial metrics such as a low Debt to EBITDA ratio and positive quarterly results, the long-term growth prospects appear weak, with net sales and operating profit growing at only 4.92% and 4.01% annually over the last five years, respectively.
In the broader market context, Rupa & Company Ltd's short-term return of -0.91% over the past week contrasts with the Sensex, which has only declined by 0.09%. This indicates that the stock is not only underperforming against the market but has also consistently lagged behind its benchmark over the last three years. The lack of domestic mutual fund investment, which stands at 0%, suggests a lack of confidence in the stock's valuation or business prospects, further contributing to its downward pressure. Overall, while there are some positive financial indicators, the persistent underperformance and weak growth outlook are likely driving the stock's recent decline.