Why is Rupa & Co falling/rising?

As of 29-Jul, Rupa & Company Ltd's stock price is currently at Rs 216.50, reflecting an increase of Rs 3.3, or 1.55%. Today's price summary indicates that the stock has outperformed its sector by 0.25% and has shown a trend reversal by gaining after three consecutive days of decline. The stock opened with a gain of 2.91% and reached an intraday high of Rs 219.4. However, despite this positive movement, the stock has underperformed against the benchmark over the past year, with a return of -32.43% compared to the Sensex's -0.02%. The company has a low Debt to EBITDA ratio of 0.85, indicating a strong ability to service debt, and has reported positive results in its latest quarter, including the highest operating profit to interest ratio at 9.12 times and a significant increase in net sales.
In the broader market context, Rupa & Company has shown a short-term return of +0.35% over the past week, while the Sensex has declined by 1.03%, suggesting that the stock is gaining traction relative to the market. However, the stock's long-term performance remains concerning, with a decline of 41.93% over the past three years and a lack of domestic mutual fund investment, which may indicate a lack of confidence in the stock's future growth potential. The company's annual growth rates in net sales and operating profit have been modest at 4.92% and 4.01%, respectively, contributing to concerns about its long-term viability despite recent positive quarterly results.