Why is Rupa & Co falling/rising?

As of 17-Oct, Rupa & Company Ltd is experiencing a decline in its stock price, currently at 195.70, which reflects a decrease of 1.95 or 0.99%. The stock has underperformed its sector by 0.43% today and is trading below all key moving averages, indicating a bearish trend. Over the past week, the stock has dropped by 1.83%, and its performance over the last month shows a decline of 5.18%. In the past year, Rupa & Co has generated a return of -30.17%, significantly underperforming against the benchmark Sensex, which has gained 3.64%. The company's financials reveal a low Debt to Equity ratio of 0.09, but despite a slight profit increase of 0.9%, the stock is trading at a premium compared to its peers, which may deter investors.
Broader Market Context: The broader market context shows that Rupa & Co's recent performance is starkly contrasted by the Sensex, which has risen by 1.76% over the past week and 7.44% year-to-date. This consistent underperformance against the benchmark, coupled with a significant decline in operating profit and net sales, suggests a lack of investor confidence. Additionally, the absence of domestic mutual fund investment, which indicates a lack of comfort with the stock's valuation, further contributes to the negative sentiment surrounding Rupa & Co. Overall, the combination of poor financial performance, declining investor participation, and unfavorable comparisons to the market has led to the stock's downward movement.