Why is Rushil Decor falling/rising?

As of 25-Sep, Rushil Decor Ltd is experiencing a decline in its stock price, currently at Rs 29.97, reflecting a decrease of Rs 1.13 or 3.63%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 7.1% during this period. Today's trading saw the stock touch an intraday low of Rs 29.52, indicating significant selling pressure. Additionally, the stock has shown a negative return of 3.26% over the past week and a substantial decline of 10.32% year-to-date. The company's financial health is concerning, with a high Debt to EBITDA ratio of 4.73 times and a significant drop in net sales of 20.68%, leading to negative results in the last two quarters. This has contributed to a lack of investor confidence, as evidenced by a 53.34% drop in delivery volume compared to the five-day average.
In the broader market context, Rushil Decor's performance has been notably weaker than the benchmark, with a 3-year return of -41.12% compared to the Sensex's gain of 39.69%. The stock's recent performance has also lagged behind the benchmark, with a 3.63% decline today versus a 2.23% drop in the Sensex over the same period. Despite the stock trading at a discount compared to its peers, the persistent underperformance and lack of interest from domestic mutual funds suggest a lack of confidence in the company's future prospects. Overall, the combination of poor financial results, high debt levels, and declining investor participation has led to the stock's recent downward trajectory.