Why is Rushil Decor falling/rising?

As of 10-Nov, Rushil Decor Ltd is currently priced at 24.70, reflecting a decrease of 0.46, or 1.83%. The stock has underperformed its sector by 2.02% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has seen a decline of 8.14%, and it has generated a return of -33.10% over the last year, significantly underperforming against the benchmark Sensex, which has risen by 5.09% in the same period. The company has reported negative results for the last three consecutive quarters, with profits falling by 66.1%, contributing to a weak long-term fundamental outlook. Additionally, the low return on capital employed (ROCE) and high debt to EBITDA ratio further indicate financial instability, which may deter investor confidence.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as it has consistently underperformed against the BSE500 over the last three years. While the Sensex has shown a modest increase of 1.25% over the past month, Rushil Decor has declined by 14.18%, highlighting a significant divergence in performance. The lack of domestic mutual fund investment, which stands at 0%, suggests a lack of confidence in the company's prospects, further exacerbating its challenges in attracting investor interest. Overall, the combination of poor financial results, weak fundamentals, and underperformance relative to the market contributes to the stock's downward movement.